Southwest Airlines is heading for clearer skies, but shouldn’t leave the value of its brand on the ground. On Tuesday, the Dallas-based carrier aped its legacy peer Delta Air Lines in saying ...

Southwest Investor Day was held at the headquarters of Southwest Airlines, located at 2702 Love Field Drive in Dallas, on September 26, 2024.(Steve Hamm / Special Contributor) Gina Galvin ...

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...

Months after ditching its open seating policy, Southwest Airlines is ending its most recognizable ... but they are not new to the industry,” Jordan said an investor conference Tuesday.

REUTERS Jordan has bragged that, aside from costs and schedule, Southwest’s “bags fly free” policy is often cited as the top reason why customers choose the airline. During an investor day ...

Southwest is rolling back its signature two-bags-free policy, with most customers losing the perk starting in May. The airline faces mounting pressure from investors to boost revenue and cut costs ...

DALLAS — Southwest Airlines has announced a slate of major ... free” policy in recent months amid pressure from activist investor Elliott Investment Management to raise revenue.

At Southwest’s investor day in late September, executives said free bags were key in helping the budget-friendly airline stand out from its rivals. All other major U.S. airlines charge fees for ...