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Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago
HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner's merger with Discovery and was considered a curious choice when made in 2023.
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HBO Max Can’t Decide What It Wants to BeThe reversion to HBO Max does make sense for the notoriety. Since the 1980s, the HBO brand has been associated with top-tier ...
Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone away: The channel is still a massive part of the ...
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HBO logo reappears on channel after "Max" debrands to old nameHome Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name ...
HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...
Discovery, said in a news release Wednesday. Casey Bloys, chairman and CEO of HBO and Max content ... Paramount Global rebranded the linear channel Showtime into “Paramount Plus With Showtime ...
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
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