The new feature creates invite-only shared Reels feeds in DMs, giving users a way to swap content and discover each other’s tastes. When it comes to sharing Instagram Reels with friends, the process of three taps to get a Reel from A to B can feel surprisingly tedious.

When you tap the Blend icon, Instagram will show you suggested Reels based on what you and your friends like -- maybe content you wouldn't see otherwise. Instagram expects to roll

Instagram announced a new Reels feature called Blend that only works in DMs and group chats - here's how to use it.