On the most basic level, there are two steps to selling anything: You create a product, and then you figure out how to persuade people to buy it.

Elon Musk's ill-advised bet on MAGA customers to save Tesla, Audi's possible plans to increase car prices in the wake of Trump's tariffs and more.

Tesla’s market value has slumped in recent weeks while he has potentially big enemies among Donald Trump’s Maga clique

As more and more consumers call for Tesla boycotts, can Trump's call for MAGA leaders and supporters to step up really save the electric vehicle brand?

As the Tesla becomes the official car of MAGA America, does it have a future beyond government subsidies? Collapsing sales suggest not.

Tesla drivers are peeved. As the head of one Tesla owners group said, people like him “want to just drive a car, they don’t want have to have a political statement on where they stand with Elon.” But their annoyance pales next to conservatives’ outrage.

But he keeps failing at the second, equally crucial aspect of becoming an icon for self-pitying fascists: selling himself as a MAGA martyr. Even by the low standards of people who love Donald Trump, Musk is too charmless,

Fuze has disrupted multiple protests in recent weeks, according to Berkleyside. The outlet's reporter was at the scene of the altercation and witnessed electrical sparks coming from the stun gun several times, reporting that no one was zapped. Still, from the footage, it looks like super-granny was zapped.

Hundreds of people swarmed the Tesla auto dealership in Paramus on Saturday to show their love — and hate — for Elon Musk, President Donald Trump and the Department of Government Efficiency, the controversial initiative that’s gutting the federal government in search of waste and abuse.

Reps. Marjorie Taylor Greene and Nancy Mace couldn’t stand the idea of their Democratic rival receiving a Capitol Police escort.

So let’s look at MAGA’s various responses to the revelation that the vice president, SecDef, SecState, and others used Signal to conduct official government business and transmitted sensitive information in the open. 1) We did nothing wrong. “Nobody was texting war plans. And that’s all I have to say about that,” said Pete Hegseth.