NATO - The National Association of Theatre Owners - Has a New Name: Cinema United
O utside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty ...
Theater Owners Group Rebrands as Cinema United, Ditching NATO Name
The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...
The Decatur Daily2h
Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...
NATO No More: Theater Owners Org Renamed Cinema United
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
Movie theater industry group formerly known as NATO is going with a different name
The group has regularly gotten mail and phone calls intended for the other NATO, the North Atlantic Treaty Organization.
Movie Theater Trade Org NATO Rebrands As Cinema United
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...
Screen Daily12h
Trade group NATO rebrands as Cinema United ahead of CinemaCon
O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...