Fanatics, JuJu Watkins and USC

USC star JuJu Watkins inks exclusive, multiyear deal with Fanatics
USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the first women's college athlete to sign such a deal.
USC Trojans' JuJu Watkins Signs NIL Deal With Fanatics, Makes History
USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia "Bowman University Chrome" Topps trading card. Watkins and the
USC's JuJu Watkins Becomes 1st Women's College Athlete To Sign Exclusive Fanatics Deal
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USC Star JuJu Watkins Inks First-Of-Its-Kind Multi-Year Partnership Deal
USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college athlete to sign such a contract.
"Scooping up every dollar that falls": Fans react to JuJu Watkins signing exclusive deal with $31 Billion worth Fanatics
USC Trojans guard JuJu Watkins is steadily growing in popularity due to the stellar second collegiate campaign in the 2024-25.
USC star JuJu Watkins makes history with exclusive Topps deal
Fanatics Collectibles has signed USC women’s basketball superstar JuJu Watkins to an exclusive multi-year trading card and memorabilia deal, the company announced Friday. According to Fanatics, the deal is the first of its kind for the company with a female collegiate athlete. Financial details for the agreement weren’t announced.
JuJu Watkins Makes Major NIL Announcement on Friday
Watkins has officially signed a multi-year NIL deal with Fanatics, making her the first women's college athlete to sign this exclusive agreement. This NIL partnership includes signed memorabilia, basketball cards and game-worn items.
USC star JuJu Watkins becomes first women's college basketball star to sign exclusive, multi-year deal with over $30 billion worth company
Juju Watkins, USC women's basketball star and 2025 Big Ten Player of the Year and a unanimous First-Team All-American, continues to make history both on and off the court.
USC’s JuJu Watkins becomes first women’s college athlete to sign exclusive deal with Fanatics
USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading card division, Fanatics announced Friday. She is the first woman college athlete to sign such a deal with Fanatics.
JuJu Watkins inks exclusive deal with Fanatics
USC G Juju Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the company’s trading card division.
JuJu Watkins NIL deals, explained: How much money USC star makes from Fanatics, Nike, other sponsors in 2025
USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 rebounds and 3.
Watkins becomes first women’s college athlete to sign with Fanatics sports merchandise platform
The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal Friday with Southern ...
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JuJu Watkins 'Living Out My Dreams' After Scoring 38 in USC's Upset of No. 1 UCLA
In the race for the Naismith Player of the Year, JuJu Watkins may have moved to the top of the list with a 38-point outing in USC's 71-60 victory over previously undefeated UCLA on Thursday night.