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Cole, a Terry Sanford High School graduate who grew up in Fayetteville, held his first Dreamville Festival in 2019. It expanded into a two-day event in 2022, which continued in 2023 and 2024. Organizers announced in December that this would be the festival's last year.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)