From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Articles written by Prady Kumaar ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

Articles written by Premkumar Iyer ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

The group expects a 2% growth in organic net revenue compared with 2024.

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...