AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more ...