As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...

The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom ...

The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.

WPP is defending its Coca-Cola media business in North America against another major holding company—Publicis. It is understood that the holding company still retains the business in other markets.

Articles written by Will Green ...

Dumping a brief on LinkedIn guarantees a flood of responses, mostly from agencies that aren’t the right fit. PR isn’t about who replies the fastest; it’s about expertise, chemistry and strategic ...

In February 2025, Singapore's top advertisers—Samsung, Nissin, and Oreo—achieved notable increases in ad awareness. The measure indicates the percentage of consumers who have seen an ad for a brand in ...

Live judging has begun this week as part of Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness. More than 80 jurors, representing some of the most ...

Perfect parents, perfect kids, perfect home—ads love the fantasy. But as diverse households become the norm in Asia, Quantum's Rayhan Wildan Ramadhani explores how clever brands are embracing new ...

Metrics dictate business decisions, but do they capture what truly matters? Team Lewis' Calvin Siew explains why brands must break free from outdated KPIs and redefine relevance in real time to truly ...

Heineken has extended its global media relationship with Dentsu following a closed internal process. Dentsu has been working with Heineken for eight years, having been appointed to the account in 2016 ...