Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
Your days of fighting people for one power outlet at Starbucks may soon be over
Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...
Starbucks CEO Targets Customer Experience and Speed: ‘We Can Do Both’
Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.
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Starbucks' Big New Change Plans to Deliver 'The Right Vibe' For Customers
The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...
Starbucks wants to be your 'third space' again — if you buy something
Customers at a Starbucks in Chicago, Illinois. Starbucks wants customers to stay, sip, and linger longer – but only if ...
Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to ...
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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
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Starbucks Update Could Change Customer Experience All for ‘Right Vibe’
"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, ...
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Starbucks is rethinking its coffee shops
CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...
The Latest Overhaul of Starbucks—by the Numbers
Since then, nine have departed or shifted to different roles under Niccol’s watch.Niccol said Wednesday that he was excited ...
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Starbucks tells shareholders it’s taking the ‘right steps’ amid restructuring
As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...