According to Circana's data, Ubisoft's open world RPG immediately cemented itself amongst the best-selling games of 2025 so far, ranking in the top five for dollar sales. But more impressively, it's the year's second best-selling title in terms of week one dollar sales, beaten only by the mega hit that is Monster Hunter Wilds.

Shadows is Ubisoft's most successful game in the franchise by a Japanese country mile, ranking high in both sales and player counts.

Ubisoft’s historic Action Adventure Stealth series, Assassin’s Creed, has primarily garnered its hype by advertising, “where in history are we going next?”