The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics memorabilia 'Bowman University Chro ...

On Thursday night, USC men’s basketball’s season came to an end with a 76-71 loss to Purdue in the second round of the Big ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

JuJu Watkins is a frontrunner for most collegiate awards. What about the Trojans' star guard's defense makes USC so difficult ...

The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California ...

USC Trojans women’s basketball star guard JuJu Watkins is adding another Name, Image, and Likeness (NIL) campaign to her long list of deals ahead of March Madne ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big ...

USC guard JuJu Watkins has signed a historic multi-year deal with Fanatics. The deal makes her the first female college ...

As the 2024/25 NCAA basketball Selection Sunday looms, the Ivy League is tipping off its two-day conference tournament on ...

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

The Trojans are on a shortlist of national championship contenders who are looking to tip the tournament in their favor.