Except now, paying players is completely legal under NIL rules, and Pitino even says some of the stars of his current St.

Rick Pitino wanted to set the record straight: St. John’s isn’t the product of a high Name, Image & Likeness payroll.

Former Miami Hurricanes' quarterback Cam Ward had a 2024 campaign that will make generational wealth part of his legacy. In ...

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of ...

Ahead of the NCAA Tournament, two Texas Longhorns stars, Aaliyah Moore and Madison Booker, have inked a new NIL deal. The ...

For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.

Florida lawmakers are at a standstill after three days of meetings about NIL deals. "NIL" lets collegiate athletes profit ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

Gators quarterback DJ Lagway launched a new foundation to help the Gainesville and Willis, Texas, communities with the money ...

Marquette head coach Shaka Smart refuses to negotiate NIL compensation with agents associated with college basketball players ...