Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience ...

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative ...

In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.

We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.

Richter will be the first global chief creative officer at Mother. He will oversee creative operations across the agency’s ...

OpenAI has launched 4o image generation within its flagship ChatGPT platform. Use cases highlighted by Open AI for 4o include creating 'workhorse' imagery including logos, diagrams and illustrations, ...

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a ...

Stagwell will increase its adspend in news by 22% year on year as the global marketing and communications group makes a big bet on "trusted journalism" to bring high value audiences to clients. The ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...

WPP, Omnicom, Publicis and IPG are believed to be pitching for the global Mars account.