Both products were launched along with several facilities for creator marketing.

Articles written by Kyle O’Brien ...

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign. Blue is one of the most soothing colors, a ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a ...

Former CEO Ichiro Ota has now been given the dual role of chairman of VML & Ogilvy Japan and chief growth officer for WPP ...

Here is the work shortlisted in this year's industry excellence and media awards, as well as the digital media owners awards ...

Spikes Asia has unveiled its 2025 shortlist, with Australia and India emerging as the top contenders with the most ...

The funding freeze on international broadcasters has put key media organisations in limbo, threatening press freedom ...

Meta has announced that it will begin testing a Community Notes feature on Facebook, Instagram and Threads on 18 March 2025.

As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...

Muslim consumers' preference for brands that are in line with their beliefs is increasingly becoming a trend. However, this trend is considered not to make brands become market leaders as long as ...

M&C Saatchi has unveiled an AI-powered diagnostic tool that follows the launch of its new brand identity in December. The Cultural Power Index tool, created by the group's consulting division, M&C ...