Uber Technologies Inc. is introducing a cheaper pooled rides option and a price-lock pass for commuters, underscoring its focus on attracting more daily users as consumers confront rising costs.

Uber this week announced plans for several efforts to cut prices for riders and automate the rideshare process. The San Francisco-based company on Wednesday began rolling out Route Share, which is up to 50 percent cheaper than UberX,

The company says it will be up to 50 percent less expensive than taking an UberX. Uber offers the example of a ride from the Upper West Side to the Lower East Side of Manhattan: while a normal UberX trip would cost $38, the Route Share version would only set you back $19.