Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

在执掌这家全球最大咖啡连锁帅印刚好满半年之际，星巴克董事长兼首席执行官Brian Niccol迎来了在“新东家”的首个股东大会，他要向投资者通报最新的情况。

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

星巴克日前宣布，在星巴克现任CFO Rachel Ruggeri将离开星巴克。星巴克董事长、CEO Brian Niccol说，“在星巴克工作的近20年里，Rachel ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

曾帮助 Chipotle Mexican Grill 扭转颓势的Niccol表示，星巴克需要快速改革。星巴克的同店销售额已连续四个季度下降。投资者表示支持他的工作，但这些快速的变化让一些员工感到不安。

When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...

CEO Brian Niccol acknowledges some “mistakes” in the past as the coffee shop giant courted mobile and takeout customers. The ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has ...