An Apple VP has said the company needs to stay nimble as new technologies like AI may ultimately kill its most profitable products.

Microsoft’s Bing or DuckDuckGo probably won’t disrupt Google’s dominance in search, said Apple senior vice president of services Eddy Cue — but AI services easily could.

Apple Inc. made an unusual pitch in its bid to save a lucrative search partnership with Alphabet Inc.’s Google, saying that the deal might not be necessary in the long run and that even the iPhone may fall out of use.