Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...