Oracle is looking to buy a minor stake in the US TikTok business, while working with US buyers to deny the Chinese government ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this ...

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Omnicom and IPG have both received requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit ...

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

Uber ended 2024 with its strongest quarter ever, posting 20% year-over-year revenue growth in Q4 – due in no small part to ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian ...

Privacy lawyers are just trying to protect product and business people from themselves and clear the way for less risky ...

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

The Netflix Ad Suite, as the company is calling it, is set to launch April 1, the company’s new Advertising VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...