It took two bitter lawsuits and the airing of a lot of dirty laundry, but LG Ads is finally on track to go public by the end ...

Getting dozens of ad agency partners around the world to work together is like herding cats – but Colgate-Palmolive was able ...

Oracle is looking to buy a minor stake in the US TikTok business, while working with US buyers to deny the Chinese government ...

The Netflix Ad Suite, as the company is calling it, is set to launch April 1, the company’s new Advertising VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, who Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian ...

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Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this ...

Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.

Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising ...

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after the company began experimenting with ...

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...