HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

Articles written by Premkumar Iyer ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

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OS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution startup backed by Y Combinator. rehook.ai helps brands manage their coupons, ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...