From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and ...

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...

Articles written by Prady Kumaar ...

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Articles written by Premkumar Iyer ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Despite a chaotic week for PR figures handling the fallout from US President Trump’s tariff changes, the corporate world has ...

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...